Courses
Courses
IMPORTANT : The Media & Digital Chair is taught entirely in English
5 courses selected from the blocks presented - "Priority is given to the courses taught in English"
Block 1- Core Course (Select one)
Media Economics (COMD31441)
Managing Artifical Intelligence (IDSI31375)
Block 2 - Digital Business (Select three)
Droit de propriété intellectuelle (DEVD31228)
or Intellectual Property Law and Digital Challenges (DEVD31229)
Python Programming for business (IDSI31137)
Blockchain for Business (IDSI31205)
Digital Project Management (IDSI31209)
e-Business Strategy & Operations (IDSI31341)
Digital Transformation (IDSI31343)
Business Intelligence (IDSI31377)
Business Data Science (IDSS31165)
Big Data Analytics (IDSS32102)
Marketing Analytics (MKGF31221)
Digital Marketing Strategy (MKGS31203)
Block 3 - Creative Industries & Critical Business Thinking (Select One)
Droit de la concurrence (DEVD31216)
Droit et Entrepreunariat(DEVE31200)
or Law & Entrepreneurship (DEVE31201)
Finance d’entreprise (FINE31126)
or Corporate Financial Management (FINE31128)
or Corporate Financial Management (FINE32109)
Firm Valuation and Value Creation (FINE31417 )
or Firm Valuation and Value Creation (FINE32217)
Decision Analytics (IDSD31113)
Entrepreuneurship (MGTE31361)
Philosophy & Trade (MGTM31215)
Art & Culture Management (MGTM31235)
Esthetics and Art History (MGTM31239)
Innovation Management (MGTM31357)
Ethique et Décision (MGTP31204)
or Ethics & Decision-making (MGTP31205)
Marketing Research (MKGC31113)
Consumer Insights(MKGC31126)
Sémiotique et Communication (MKGC31442)
or Semiotics and Communication (MKGC31443)
Business to Business Marketing Strategies (MKGS31125)
The course codes are given for information only, please consult the course catalogue.
Paper
Research paper
Choice of subject proposed by our partners
The list of topics covered in previous years is available on the Chair's website and can be sent by the Chair's office on request.
Work in groups of 2 or 3 students, supported by professionals from the sector
Oral presentation in June
Click here to have access to previous paper subjects.
Seminars
Chair Seminar (Mandatory seminar reserved to students admitted to this Chair)
Media & Digital Chair Seminar (COMD31439) at T2 (Intensive Week : to February 19th until 23rd) & T3 on Thursdays at 5.30pm (ESSEC CNIT campus or company).
The seminar, exclusively reserved for students of the Chair, allows participants to acquire solid knowledge on the evolution a strategic challenges of content industries in the era of digital transformation, the new forms of organizing media and new media companies, as well as how companies can use digital technologies to improve their offerings, reinvent themselves, or even disrupt markets. The seminar is structured around interactive sessions with professionals and case studies, for a total of 50 hours.
Study trips
Chair's trip
A study trip, as well as meeting with professionals in festivals and events covering the media, entertainment & digital industries.
Possibility of accreditation by the Chair for additionals festivals, including the Cannes Film Festival & Series Mania Festival.
Internship
Internships
1 or 2 internships in a media or digital companies for a total of 6 months.