The media and new media sectors, driven by the development of digital products and services, are among the most dynamic sectors in an economy where content consumption has never been so high.

The stakes are high on all economic fronts:

• competition, globalisation, concentration, the emergence of new players

• technical innovations, the emergence of new media

• service innovations, the emergence of new uses

• new business models, new ways of monetising content

These are expanding sectors, set to undergo profound and constant upheaval. They bring together players with different cultures:

• financiers to meet ever-increasing financing needs

• content creators, often the architects of a prototype economy

• governments defending their country's cultural policies and influence

• operators of technical infrastructures, whose roles continue to play a decisive role in the overall mechanics and equilibrium.

The clash of these different entrepreneurial logics makes a specific review of the sector essential.

The existence of this Chair is also part of a growing demand for professionalisation in a sector that is expanding and becoming more industrial.